GOOGLE ADS
Google Ads is an online advertising platform by Google Ads� that helps businesses promote products and services across Google Search, YouTube, Gmail, and partner websites.
Types of Google Ads
• Search Ads – Appear on Google search results when people search for keywords.
• Display Ads – Banner ads shown on websites and apps.
• YouTube Ads – Video advertisements on YouTube.
• Shopping Ads – Product-based ads for e-commerce stores.
• Performance Max Ads – AI-powered campaigns that run across all Google channels.
Benefits
Reach people actively searching for your services.
Target by location, language, age, interests, and keywords.
Pay only when users click (PPC model).
Track conversions, leads, and sales.
Meta Ads
Meta Ads are advertisements run through Meta Ads Manager� across Meta platforms such as:
Facebook�
Instagram�
Messenger�
WhatsApp Business� (some ad integrations)
Types of Meta Ads
Image Ads
Video Ads
Carousel Ads
Story Ads
Reels Ads
Lead Generation Ads
Benefits
Highly detailed audience targeting.
Excellent for brand awareness and engagement.
Attractive visual ad formats.
Retarget website visitors and social media audiences.